With the success of her first fragrance, Wonderstruck, which debuted last fall, Taylor Swift has announced plans to release a new spin-off scent later this year.
The new fragrance, dubbed Wonderstruck Enchanted, is also named after one of Swift’s songs. The superstar says the fragrance captures the feeling of falling in love.
“Wonderstruck Enchanted is the next chapter in the story of my Wonderstruck fragrance,” the singer tells WWD. “Wonderstruck is about that moment when you instantly feel a connection to someone, but then there’s that feeling of being completely enamored— enchanted—when you know a little more about that someone and still feel that strong connection.”
Wonderstruck Enchanted, which will be bottled in a crimson-red bottle and topped with charms much like the original scent, will feature notes of wild berries, pink poppy, passion fruit and hypnotic vanilla.
”Wonderstruck was such a huge success for us – we wanted to carry momentum forward,” Lori Mariano, Director of Global Marketing at Elizabeth Arden says.
Wonderstruck Enchanted will be available in September. Prices start at $49.50 for Eau de Parfum Spray, $18 for a rollerball and $29 for body lotion.